Orchestrate ad sales, maximize revenue.

Meet the intelligent operating system that makes it easy to run a hyper-profitable ad-selling operation. AdSalesOS by Placements AI unites systems, tames inventory, plugs revenue leaks, and gets you paid faster. The world’s leading media players couldn’t do without it. Ready to move from chaos to maximized media value?

Unified processes

Quote-to-cash digital advertising – all in one place

AdSalesOS simplifies the lifecycle of selling advertising in a complex media landscape.

01 Sales

  • Accounts/contact management.
  • Sales order entry in Placement.io native CRM or Salesforce.
  • Automated opportunity sync downstream into AdSalesOS.
  • Campaign, line item, delivery data, invoice, and revenue scheduled, managed in AdSalesOS with sync to CRM.
  • AI-powered revenue and pipeline (by org & seller) financial forecasting.

02 Planning

  • Proposal/media plan building. Product packaging.
  • Dynamic rate cards, integrated COGS, and target price management.
  • Change tracking and versioning.
  • Inventory forecasting & advanced Sponsorship Calendar.
  • Configurable step-by-step approval workflow with conditional rules, ticketing, and notifications.

03 Execution

  • Auto-flighting of campaigns into ad servers.
  • Centralized campaign queue or tracker.
  • Robust revision management.
  • Automated budget calculation & bid management for social and audience extension.
  • COGS tracking for campaigns.

04 Campaign management

  • Integrated first and third-party campaign-delivery data.
  • Centralized ticketing and communication channels.
  • Creative and IO storage at campaign level.
  • Campaign optimization.

05 Billing & Invoicing

  • Reconciliation of first and third-party data.
  • Bill on ad spend plus margin.
  • Automated invoice creation.
  • Automated preparation of billing. Export of Invoiceable data into ERP/Billing system.
  • Billing, reporting and invoice dashboard.
  • Accrual-based GAAP and ASC 606 compliance.

06 Reporting

  • Integrated first and third-party data at campaign and line-item level.
  • Live reports and API.
  • Integrated ‘end of campaign’ reporting.
  • Pipeline, booked, delivered, & billed revenue reporting & forecasting.
  • Package line items revenue allocation reporting.
  • User workload analysis.

For all types of media sales

AdSalesOS helps different types of businesses manage their ad sales.

Retail media networks

Nowadays brands want to reach digital shoppers closer to the point of purchase. Placements AI is helping retail players across the world build and manage multi-media sales operations in-house – creating multi-billion dollar operations, fast.

Traditional publishers

Advertisers expect increasingly sophisticated omnichannel programs to reach audience segments across digital, print, mobile, social and live events.

Broadcasters and networks

From Super Bowl commercials to targeted advertising on social media platforms, Placements AI is the choice of leading global broadcasters who need to create customized media campaign packages to help meet the needs and goals of advertisers.

Connect your entire advertising ecosystem

Tired of juggling systems? Our platform is native to Salesforce and supports all your customizations. It also links your entire quote-to-cash chain and connects you to ad servers, DSPs, social platforms, and more — all in one slick interface. It’s time to ditch the system hopping and get more done faster.

Omnichannel campaigns, simplified

Multi-channel mayhem? Not anymore. AdSalesOS delivers seamless and automated campaign planning, trafficking, and billing across channels. Smart monitoring catches issues early and keeps teams aligned without adding extra headcount. The outcome? Best-practice operations, maximum profits, and smooth scaling.

Apply intelligence to make better deals

Optimizing deals, working at speed, and making better decisions about ad selling generally is now within your grasp — thanks to AdSalesOS’s built-in intelligence. Machine learning algorithms leverage billions of data points on campaigns, plans, pricing, deals, templates, common metrics, and more, giving you expert assistance every step of the way.

  • Lean on an intelligence layer that keeps getting smarter
  • Optimize yield, bill efficiently and scale revenue
  • Automate to get more done without increasing headcount

Give your sales team the time to sell

AdSalesOS gives sales teams the tools to more quickly and confidently create RFPs and proposals. Improved visibility into inventory forecasting, and the synchronization of pricing and data with CRM tooling, keeps teams informed, aligned, and hitting goals.

Say goodbye to financial headaches

Our platform captures up to 30% more revenue and slashes DSO by 70%. No more spreadsheet chaos—just automated reconciliation and rock-solid financial controls (with SOC1 & SOC2 compliance, because security matters).

See the future of your Ad Revenue

It’s X-ray vision into your ad business. Our AI-powered dashboard gives you real-time visibility into pipeline, booked, delivered, & billed revenue. Slice data instantly, predict future performance, and make decisions based on facts, not guesswork.

Transform your advertising operation

Sign up to make your digital advertising more efficient, transparent, and profitable.

Frequently asked questions

What is Placements AI and how does it work?

Placements AI is a SaaS platform that makes it easy for companies to manage and grow their media-selling or buying operations. First we built the world’s leading operating system for media selling (AdSalesOS). Then we developed the best OS for media buying (MarketerOS).

Is Placements AI a SaaS-based solution or on-prem?

Placements AI is Software-as-a-service (SaaS) solution. Our platform is hosted in the cloud and accessed via your web browser. Our offering does not have on-prem components.

Does Placements AI integrate with Salesforce.com?

Yes. Placements AI is a managed package within Salesforce and has a very robust integration.

How long does it take to get started on Placements AI?

Each implementation project is unique and tailored to the needs of our clients. Our standard program is focused on the following goals:

— Reduce your time to value — Quickly align, clarify, and confirm expectations — Educating you on PIO features and how they meet business objectives — Identifying any feature enhancement requirements for post-launch implementation — Continuously improve the process by listening to your feedback

Do you provide platform training and support?

Yes. Our implementation team supports initial customer onboarding and product training. Ongoing support is managed via a dedicated account team through email, chat, and phone.